This color story of striking blue, animated fuchsia, and stabilizing brown, the Affinity palette is set to celebrate the connection of people and places.
“We’re remapping our sense of community, landlocked cities are becoming global hubs of crafts and gastronomy,” says Wadden, Sherwin-Williams' Director of Marketing. “Home and car sharing, as well as e-learning, have created a culture of everyday nomadism and the wanderlust-obsessed.”
Affinity is just like any good getaway: relaxed but full of unexpected fun. Decorateaccordingly with a base of neutral browns and vibrant accent colors in an array of pinks and blues.
The Connectivity palette draws from innovations in tech, including pixelated oranges, digital blues and greens, and high-def yellow.
“In Silicon Valley, Austin, Berlin and Beijing, techies are the new hippies, full of breakthrough ideas and utopian ideals,” Wadden says. “Connectivity is modern and playful, bringing in dark watery tones of blue that are balanced with neutrals, warm yellow and energetic purples.”
Minimalism isn't going anywhere in 2018. However, it is taking on a less structured look.
“With the Sincerity palette, silence is no longer empty, but instead is rare and rich with possibility,” says Wadden. “Sincerity is about mindful living and creating an environmentto disconnect and recharge. Soft, washed neutrals, greens and sanctuary pinks work together to create harmony.”
Step away from the stark light and dark contrasts and embrace color fluidity. This palette is all about ditching harsh lines for sandy browns, muted grays, and hazy greens that harmonize perfectly. Don't stress too much about sticking to a strict color scheme, but instead let one organic shade blend into the next.